Hey there — welcome back to the Copyblogger Weekly!
It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move.
No, wait, we want to celebrate by helping you make your content delicious.
On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together for irresistible results. On The Showrunner, Jerod Morris and Jonny Nastor explore how to cook up an appealing brand for your podcast.
And on Tuesday, Beth Hayden shared a crucial copywriting element that every persuasive page needs. Hint: it’s what’s in the pudding.
If you’re in the U.S., enjoy your holiday! And if you aren’t, you can catch your American friends on social media, where we’ll all be hiding out from our extended families and pretending we didn’t eat that third piece of pie.
Happy holiday to those who celebrate it, and I’ll catch you next week!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
2 Key Factors that Distinguish Satisfying Content from Forgettable Ideas
by Stefanie Flaxman
Prove It! 6 Persuasive Techniques for Making the Sale
by Beth Hayden
How to Stay Creative in a Distracted World
by Brian Gardner & Lauren Mancke
The Right Way to Approach Branding Your Podcast
by Jerod Morris & Jon Nastor
How Becoming a Digital Entrepreneur Helped Jarmar Dupas Get His Life Right
by Brian Clark & Jerod Morris
How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part One
by Kelton Reid
Gary Vaynerchuk on Playing the Long Game
by Brian Clark
Behind the Scenes with Andy Traub and Pamela Wilson
Andy Traub has a versatile, flexible approach to online business that has taken him in some fascinating directions. As the owner of Take Permission and host of the Take Permission podcast, Andy combines a conversational tone, piercing questions, and friendly encouragement to build an audience that tunes in to his thoughts. Join us as we go Behind the Scenes in Andy’s online business.