Copyblogger Collection - Use content to boost sales

I’ve never claimed I invented the Internet, but at one time I thought I invented the idea of a digital business. Let me explain.

In 2008, I set out to establish Revision Fairy, my own online editing and proofreading service. Since I wasn’t planning to interact with any clients in person or over the phone, my business, which would also sell ebooks, was 100 percent digital.

I thought I conjured up a revolutionary concept because I didn’t know anyone else who had ventured into this unknown, pixel-dominated territory. Simultaneously, I was struggling because I didn’t know where to look for guidance about legitimate digital commerce.

Then I discovered a blog called Copyblogger written by a guy named Brian Clark (you may have heard of him). All of the practical content marketing and copywriting advice Brian wrote about made me feel like my idea to sell digital products and services was possible.

I studied Copyblogger daily because Brian understood what I wanted to accomplish. He provided the information I needed to keep following my vision — and the rest, as they say, is history.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to decide which content to sell and what to give away for free
  • How to create a digital home that welcomes visitors
  • How to put together irresistible digital product packages

How to Decide Which Content to Sell and What to Give Away for Free

sell-or-give

If you’re wondering what type of content to give away for free and what type you should put a price tag on, you’re not alone. It’s a common question when establishing a digital business.

In How to Decide Which Content to Sell and What to Give Away for Free, Chris Garrett outlines best practices for producing and distributing free and paid content.

He also explains what you should never give away, so grab a cup of coffee and get ready to study the important lessons in this article!

Does Your Site Hold Up to the Window Shopping Test?

window-shopping

We’ve all had brick-and-mortar retail shopping disasters, right?

Overpriced items as well as pushy or neglectful employees create frustrating experiences — and you must remember that online customers are not immune to these frustrations when they arrive at a website.

Pamela Wilson says:

Every site gives its readers an experience. And it’s up to you to make sure your site, particularly your home page, delivers what they want.

Check out Does Your Site Hold Up to the Window Shopping Test? to learn how you can immediately communicate to your site visitors that you have what they want.

Fortunately for you, there are now technology solutions that help you build beautiful, user-friendly websites at an accelerated pace.

Bundle Like a Boss: How to Put Together Irresistible Product Packages

digital-product-packages

It’s convenient (and fun!) to find many different things you need or want in one place, so think about how you can provide this experience for your online customers.

To help you get started, Ali Luke shares the essential ingredients every winning product bundle needs in Bundle Like a Boss: How to Put Together Irresistible Product Packages.

Ali walks you through effective ways to organize the items you sell, even if you think you may not have enough products to present a desirable package.

Her clever tips will give you a new perspective on what’s possible!

Want to create and sell profitable digital products and services?

The mission of Digital Commerce Institute is to provide smarter ways to create and sell digital goods and services, based on both our successes and misfires.

Further, we want to show you how to turn your suite of goods and services into a successful, sustainable digital business.

If this new comprehensive training initiative sounds like something you’re interested in, head over to digitalcommerce.com.

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