Content marketing — ugh, amirite?

We talk about it a lot here. And you’re reading this because you know it’s important. You know it’s what marketing just is these days.

But … it’s so complicated. Especially if you feel like you weren’t blessed with that mythical writer’s gene. That special talent for weaving words together. The ability to take your reader on a journey with every sentence you craft.

I know how it feels to lack confidence in your writing abilities, because that was how I felt just six short years ago.

But it turns out — luckily for all of us — that writing is a learnable skill. And content marketing isn’t nearly as complicated as some people make it out to be.

Content marketing is easier when you break it down and build it back up

It’s what I teach in my new book, Master Content Marketing. It’s written for people who need help getting started with content marketing, and it features the seven elements in the infographic below.

Master Content Marketing is available now. If you purchase it this week, you’ll get an invitation to an exclusive webinar for early readers. Just sign up for the free bonus materials at the secret link you’ll find in the book. :-)


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  1. Nicolas Puegher says

    Very simple and elegant infographic. I like it quite a lot because it’s pretty clear with great tips.
    I need much practice to write outstanding content but I think I’m getting better each week

  2. Pamela Wilson says

    Glad you enjoyed it Nicolas. The more you write, the better you’ll be, so keep up the good work.

  3. Amar kumar says

    Generally, Content marketing means consistently creating and distributing information that is valuable and relevant to those people within a small business’s target audience. Ultimately, the goal is for our content to entice a consumer to do business with our company. Consistency is a key ingredient to a successful content marketing strategy. Publishing fresh content at a regular frequency, creating many opportunities for a target market to see the company’s name.
    Creating a steady stream of fresh information on a variety of topics opens several avenues to drive traffic to a website through search, social media, traditional media and more which ultimately results in phone calls, orders or foot traffic. Marketing tactics that are already in place, such as pay-per-click advertising, digital banner ads, public relations efforts, social media accounts and search engine optimization don’t work as well without content to promote. Thanks for sharing your worthy information with the help of amazing Infographics with us.
    With best regards,
    Amar kumar

  4. Louis Huynh says

    Seems that headline and first sentence are most important and all begins with the headlines, then the first sentence to engage the audience to read the entire post.

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