copyblogger weekly

Hey there — welcome back to the Copyblogger Weekly!

This week we’re talking entertainment. Specifically, how you can keep your audience engaged and, just as importantly, keep yourself interested and fresh.

Because if you’re bored … you’re boring. And that’s no fun for anyone.

On Tuesday, Sean D’Souza shared three of his favorite techniques for hooking (and keeping) your audience’s attention.

And yesterday, our Editor-in-Chief Stefanie Flaxman offered 16 ways to squeeze interesting content out of seemingly limited material. (That one goes well with my podcast this week on “quick wins” for content marketers.)

Over on The Digital Entrepreneur podcast, Jerod Morris chatted with Sarah Morgan about how she keeps the excitement going in her business. But the real question is:

Is her business more entertaining than her previous career as a circus aerialist?

She digs into some of the funny things about the life of a digital entrepreneur, like how angry some commenters get when she talks about taking a nap during the day.

Jealousy is a terrible thing.

At the same time, she doesn’t sugarcoat the hard work involved in running a business … or the failures that teach us along the way.

Hope you enjoy this week’s content, and I’ll catch you next week!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content

Fun ways to gamify your content creationWant to Sharpen Your Writing Skills? Try This Fun Challenge

by Sonia Simone

Grab attention from the start3 Eye-Opening Techniques to Wake Up Your Readers with Your First Sentence

by Sean D’Souza

Easy ideas for high-impact contentHow to Write 16 Knockout Articles When You Only Have One Wimpy Idea

by Stefanie Flaxman

How to Enhance Your Membership Site With Live EventsHow to Enhance Your Membership Site With Live Events

by Sean Jackson

How to Be a Great Community Leader, with Chris LemaHow to Be a Great Community Leader, with Chris Lema

by Brian Gardner & Lauren Mancke

The Brilliant Strategy and Backstory Behind Zero to BookThe Brilliant Strategy and Backstory Behind Zero to Book

by Jerod Morris & Jon Nastor

How One Successful Digital Entrepreneur Stays Entertained by Her BusinessHow One Successful Digital Entrepreneur Stays Entertained by Her Business

by Brian Clark & Jerod Morris

5 Quick Wins for Content Marketers5 Quick Wins for Content Marketers

by Sonia Simone

How Bestselling Sci-fi Thriller Author Blake Crouch Writes: Part TwoHow Bestselling Sci-fi Thriller Author Blake Crouch Writes: Part Two

by Kelton Reid

Host Your First Virtual Conference, with Bailey RichertHost Your First Virtual Conference, with Bailey Richert

by Brian Clark

Brian Clark on the Getting Goosebumps PodcastBrian Clark on the Getting Goosebumps Podcast

by Caroline Early


Master Class: Pricing Your Products and Services to Maximize Profits

with Sonia Simone and Pamela Wilson

Friday, November 4

Join Sonia Simone and Pamela Wilson for an in-depth session on the smart way to price your products and services online! Discover how the combination of mindset and research will help you find the ideal pricing strategy to maximize your profits.

Join Authority to attend this session


  1. SM Nuruzzaman says

    Hi, it’s great to see your post again Simone.
    I’m also glad to see the new layout of weekly posts’ preview. It’s a great way to catch up the missed posts.
    A good design, very helpful indeed.
    Keep up the good work Brian Clark & your team.

  2. TheIuvo says

    The essence is: “Because if you’re bored … you’re boring. And that’s no fun for anyone.”

  3. Amar kumar says

    Hey Sonia,
    The number of pageviews your blog gets really depends on many things such as your topic, your skill and knowledge, how long you’ve been blogging, how active you are on social media, how good you are at SEO and digital marketing, how competitive your niche is, and what the goals of your website. But there’s more to inbound marketing than the statistics on the dwindling audience of outbound and the engaged and accessible audience of inbound.
    Blogging is about community so you might find that when you give a little love, you get a little love. I hesitated to list this one as a way to increase pageviews, because featuring others should always be genuine and you really shouldn’t expect anything in return. Eventually, thanks for amazing exploration regarding this informative subject.
    With best regards,
    Amar kumar

  4. I like the new layout of weekly posts’ preview, too. Good post by the way Sonia.

  5. Kwame Kuadey says

    I blog about a very boring subject, Social Security and find that the articles that engage my readers the most are those that directly answers questions they have. I have had to dig through google analytics and Jetpack data to see keyword searches to identify potential topics for articles. It has worked. Articles that directly answers their questions are also the most shared.

  6. Ravi Chahar says

    Hey Sonia,
    There are many things to keep your audience engaged with the content. The articles you have mentioned in the list should be read.
    I would surely go for them. It sounds like Sarah has something to say.
    Thanks for sharing with us.

  7. Masha Winget says

    A presenter who shares a personal story can immediately connect with an audience.
    By showing others that you’re human, people can relax and better connect with you.
    Best wishes

  8. Ankit Prakash says

    Sonia, In Journalism, they say “Don’t bury the Lead”.
    I write such Leads; for each of my content which always contain one of your ‘Entertainment Techniques.
    Readers do try this ‘alchemy’ of mine.

  9. Tonya Garcia says

    Thank you, Sonia. Very interesting content. My audience is everything for me. They’re my inspiration, motivation and the fresh breath in bad weather time. So, keeping them and give them all of myself it part of my daily life that opens a new exciting world of greatest people!

  10. Nick Raineri says

    I love the preview for the week’s content. I’ll be sure to check out the posts I missed, thanks for sharing!

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