Books

Give Your Book the Best Chance with a Well-Executed Launch

Give Your Book the Best Chance with a Well-Executed Launch

The timing of your book’s launch is important. But how important is it? Here’s what really matters when you’re ready to launch your book. In the words of Jeff Goins, “It’s really hard to launch too late and it’s really easy to launch too early.” A good launch can make […]

Is the Novel Dead? Part One

Is the Novel Dead? Part One

In this special edition of the show, two writers joined me to opine the death of one of the most influential forms in the history of the written word. I posed the question that many great writers have pondered stretching across the last two centuries … Is the novel dead? […]

How to Get Powerful Reviews that Sell More Books

How to Get Powerful Reviews that Sell More Books

Reviews can make or break your book sales. Here’s how to get reviews lined up before you launch your book. There’s nothing sadder than a book sales page with no reviews. Book reviews help your potential buyers decide if your book will have what they need. Few reviews = meager […]

Pre-Launch Protocol: How to Position Your Book to Be a Sales Success

Once your book is written, you’ll turn your efforts toward giving it the best possible chance to get attention, engage readers, and sell. Launching a book happens in three stages: pre-launch, launch, and post-launch. All three stages have an effect on the long-term sales success of your book. In this […]

9 Books Every Content Marketer Should Read

9 Books Every Content Marketer Should Read

I’ve been struggling to write this post for some time because when you work in a field like content marketing, where the landscape can change from month to month, it’s difficult to recommend books to read. And I read a lot of books. For instance, books on social media written […]